Project Description
Siteworks Company Logo Design
CHALLENGE
Siteworks, LLC, a new Seattle-based plat development company, approached us for their company Logo Design and Branding. Our challenge was to research the marketplace and create a distinctive logo to set their company apart. Siteworks specializes in Excavation and Underground utilities, so we looked at other company logos within that market. We also dug deep (pun intended!) to understand Siteworks’ mission and goals.
SOLUTION
After interviewing the client and conducting some market research, we developed this distinctive identity, which stands out from their competitors’ logos and speaks to their target audience. The “S” icon is a distinctive mark, and represents an aerial shot of a finished plat development. We picked the lettering for it’s modern and nimble characteristics, and refined it for legibility.
RESULT
The client was thrilled with the result, and immediately commissioned us for collateral design and printing of Business Cards, Letterhead and Envelopes. We also developed a secondary brand for Siteworks called AccuEstimation™, and launched a very successful Direct Mail Campaign to promote the two.
